Coleus: Know the basics
They are annuals—sort of. Coleus, considered hardy in Zone 11, are grown as annuals in all other zones. Cultivars can be found for full sun to almost full shade, depending on color and selection.
Soil is not an issue, but drainage is. Coleus grow readily in rich to poor soils—ranging from peaty sand to rocky clay—but prefer moist, well-drained soil. Dry soil will result in wilting. One problem they won’t recover from is root rot, so don’t grow them in poorly drained areas.
Steady watering and feeding are best. Coleus require average amounts of water. A thirsty coleus will wilt dramatically in dry soil and low humidity, but it will recover quickly after being watered. Although they will get by with occasional fertilizing, coleus prefer more frequent mealtimes and will reward you with bigger, lusher plants.
They like a good pinch. Many coleus benefit from attentive removal of their flower spikes (and a set or two of the leaves below them) before they elongate and bloom. Pinching encourages branching and denser growth for a fuller, less spindly plant. It also conserves energy for foliage you want, not spikes and stragglers you don’t want. Scissors, pruners, and your own thumb and index finger all work quite well. You can, however, stop pinching a month or so before your normal frost date: You deserve a rest after your diligence, and some selections (such as ‘Sedona’ and ‘Odalisque’) might surprise you with their cheerful, bright blue flowers.