Genus: Beautyberry

Callicarpa

Photo/Illustration: 
Melissa Buntin
Beautyberry (Callicarpa)
kal-lee-KAR-pah
Verbenaceae
The genus Callicarpa includes 140 species of shrubs and trees with dense flowerheads of many tiny flowers in white, pink, red, or purple in summer. After the flowers comes the main show: small but brightly colored round fruit that resembles shiny beads. Grow in a shrub border.
Noteworthy characteristics:  Noted for their small but colorful jewel-like berries.
Care:  Grow in sun or part shade. Fruit will be most abundant during long, hot summers and if the plants grow in groups.
Propagation: 

Root softwood cuttings in spring, or semi-ripe cuttings with bottom heat in summer.

Problems: 

Scale, mildew, dieback , leaf scorch, and fungal leaf spot.

Species, varieties and clutivars for genus Callicarpa

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American beautyberry
Callicarpa americana
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Purple beautyberry
Callicarpa dichotoma